Benefits of Keyword Domains
Drives Traffic
Better positioning in search results. All things being equal, a keyword domain can help your website rank higher since your domain name matches the desired keyword or phrase that was searched. Higher search rankings result in more leads coming to your website!
Limited Supply
Keyword domains are in limited supply. Most keyword domain names are taken. But you can own your business keyword domain for life. And keep this advantage out of the hands of your competitors. Limited supply always carries a premium in valuation.
Direct Navigation
Direct Navigation happens when a user types a keyword or phrase into the address bar of their web browser and appends a .com. This type-in traffic ranges from tens to tens of thousands of unique visitors per month, depending on the keyword or phrase.
Domain Authority
The most important benefit of a keyword domain name. They have immediate recognition by users as being authoritative. That instinctual preference to select the exact match domain name in search results builds your reputation with users.
36545
Searches
27898
Clicks
745
Cups of Coffee
4788
New Leads
Fresh news.
KEY FINDINGS – Do Keyword Domains Help?
- Keyword domains rank on average 11% higher than brandable domains
- Brandable domains needed an average of 40,000 more links to hit #1, and 35,000 more links to reach the Top 10
- Brandable domains required 69% higher Domain Authority and 22% higher Page Authority to rank in the Top 10
- Keyword domains were able to hit #1 with half as much content, and only using the keyword half as frequently
- Looking at all Ranking Factors, it’s clear that keyword domains rank more easily due to higher Website Relevancy and Website External Relevancy scores